Stop. Look. Buy-in
Concepts that get the sales force, distributor sales force and retailer excited don't come from me-too land.
When we design promotions and sweepstakes, they are fresh and innovative, and they make sense for the target. What gets your customer to stop, look and participate are ideas like our St. Pauli girl "Wing It" tie-in to the national buffalo wing festival.
Can we land a featured display in a main section and secondary displays throughout stores? What about finding and securing appropriate promotion partners to provide more value to the retailer and consumer, while generating higher rings? We do have big time case studies and that, by the way, is a pun.