Packaging on a more intimate level.
After years of sitting in research and speaking with consumers one-on-one, it is clear to us that consumers are numb to packaging. We often hear them refer to store aisles as a blur.
The reason for all this visual pollution is that there is very little package design. It's mostly worn out formatting techniques that throw in a swooshing banner and "new" star burst. This creates a sea of sameness.
We start by looking at the competition to see where opportunity lies. We develop designs that have an intimate connection with the product's essence, its hierarchy and drama. You want customers to touch your product...and they will if it touches them.